UTM Builder
Build UTM-tagged URLs for Google Ads, Meta, TikTok, and email. Includes Google Ads ValueTrack parameters.
Generated URL
https://example.com/landing-page
What is a UTM parameter?
A UTM (Urchin Tracking Module) parameter is a small piece of text added to the end of a URL that tells analytics tools like Google Analytics where your traffic came from. UTM parameters don't change where the link goes — they just attach tracking data to the visit, so you can see exactly which campaign, channel, or ad drove a click.
How to use the UTM Builder
Paste your destination URL, fill in the source, medium, and campaign name (the three required parameters), then click Generate URL. Use the template dropdown to pre-fill common combinations for Google Ads, Meta, TikTok, LinkedIn, or email. Save frequently used setups as templates so you don't have to retype them next time.
UTM naming best practices in 2026
Keep naming conventions consistent across your team: always lowercase, use underscores instead of spaces, and agree on a fixed vocabulary for utm_medium (e.g. cpc, paid_social, email, organic). Inconsistent casing (Google vs google) creates duplicate rows in Google Analytics and breaks your reporting.
FAQ
What is a UTM parameter?
A UTM parameter is a tag added to a URL that tracks the source, medium, and campaign of your traffic in analytics tools like Google Analytics 4.
How do UTM parameters work in Google Ads?
In Google Ads, UTM parameters are typically added as a final URL suffix or directly in the final URL. You can also combine them with ValueTrack parameters like {keyword} or {device} to capture campaign-specific data automatically.
What is the difference between utm_source and utm_medium?
utm_source identifies where the traffic comes from (e.g. google, facebook, newsletter), while utm_medium identifies the marketing medium (e.g. cpc, paid_social, email).
Can I track Facebook ads with UTM parameters?
Yes. Add UTM parameters to your Meta Ads URLs (commonly utm_source=facebook, utm_medium=paid_social) to track performance in Google Analytics alongside other channels.
What are Google Ads ValueTrack parameters?
ValueTrack parameters are placeholders like {keyword}, {matchtype}, {device}, and {campaignid} that Google Ads automatically replaces with real values when a user clicks your ad, giving you granular tracking data without manual setup.
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