$ tools --list

Free PPC Tools by Maker Unit

Professional-grade utilities for keyword management, UTM tracking, ad copy, and metric calculations. No signup, no ads, no limits.

Keywords

Convert keyword lists to broad, phrase, exact, or broad match modifier.

Remove duplicate lines with case-sensitivity and sorting options.

Compare two lists, find common items, unique items, and differences.

Build UTM-tagged URLs for Google Ads, Meta, TikTok, and email. Includes Google Ads ValueTrack parameters.

AP, Chicago, MLA, NY Times styles with a Google Ads RSA character counter.

Return on ad spend, ROI, profit, and POAS with industry benchmarks.

Click-through rate with reverse and bulk modes.

Statistical significance via Z-test, p-value, and sample size calculator.

Built by Maker Unit — performance marketing agency with 12 years of experience.

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