$ maker-unit --about

A senior team, on purpose

Maker Unit is a small, senior performance marketing team. We run Google Ads and Meta Ads accounts the way we'd run our own — with full ownership, no junior hand-offs, and no outsourcing.

€3.6M+ managed ad spend

12+ years experience

27 active clients across EU, UK, US, UA

Senior team, no juniors

Our story

Maker Unit started as a one-person operation managing Google Ads for e-commerce and lead-gen clients across Ukraine, the EU, and the UK. Over 12 years and €3.6M+ in managed ad spend, that operation grew into a small team — but the principle never changed: every account is run by someone senior enough to make the call themselves, not by a junior following a template. We build our own tools (including the free PPC tools on this site) because the off-the-shelf options weren't good enough for the accounts we manage.

How we work

Senior team, no juniors

Every account is managed directly by a senior strategist — no junior account managers, no outsourced execution.

Profitability over vanity metrics

We optimize for ROAS, profit, and CPA — not impressions or clicks. If a metric doesn't move the bottom line, we don't report on it.

AI-assisted, not AI-replaced

We use AI for bid automation, creative testing, and reporting — but every strategic decision is reviewed by a human who understands the account.

Transparent reporting

You get direct access to your accounts, weekly updates, and a single point of contact — not a black box dashboard.

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